Prices & Market Segments

Nearly three-quarters of respondents raised prices between 1% and 10% last year and 70% plan to do the same in 2026.

Four images of hand in dirt, a man in a white chemical suit, a shrub growing inside a container and a hand holding a tree cutting.

Julie Clopper; RGtimeline; Andrey | Adobe Stock; Matt McClellan
Every year Nursery Management magazine dedicates resources to conducting critical market research and producing an annual State of the Industry Report based on the findings. Our team surveyed growers across the United States to learn about the overall health of the industry. This year’s survey of 134 of our most-engaged nurseries includes data on sales, profits, prices and more. Read on for the data and our takeaways.
October 2025
Explore the October 2025 Issue

Check out more from this issue and find your next story to read.