State of the Industry Reports
Every year Nursery Management magazine dedicates resources to conducting critical market research and producing an annual State of the Industry Report based on the findings. Our team surveyed growers across the United States to learn about the overall health of the industry. Read on for the data and our takeaways.
2025 State of the Industry Report
Preparing for takeoff: After a year of playing it safe, the nursery industry is feeling confident again.
Production and crops: Discover what your industry peers said about their production and crops.
Sales and profits: Discover how other nurseries' sales and profits were in 2024, this year and predicted for 2026.
Prices and market segments: Nearly three-quarters of respondents raised prices between 1% and 10% last year and 70% plan to do the same in 2026.
Expenses and challenges: Discover the three greatest problems nurseries believe they'll face in 2026.
Labor: Labor is once again the biggest challenge nurseries face. Still, nurseries have found ways to add employees since last year’s survey. This year’s survey respondents have placed more of a priority on attracting the next generation.
2024 State of the Industry Report
Walking the tightrope: Growers carefully try to find a balance between delivering everything their customers need and planning for an uncertain future.
Sales and profits: Growers are less optimistic about 2025 sales than they were about 2024. Last year, 45% of survey respondents anticipated sales increases.
Prices and market segments: Growers were more conservative with big price increases in 2024 than they were in 2023, with increases of 20% or more dropping from 5% to 1%.
Expenses and challenges: Learn what growers believe their three greatest problems are for 2025.
Labor: Find out how the labor market changed in 2024 and what growers expect for 2025.
2023 State of the Industry Report
Steady as she goes: Growers are keeping a tight hold on the reins of their businesses as 2023 winds to a close.
Uncharted waters: Growers are past the edge of the map after two of the oddest years in history.
Looking ahead: AmericanHort experts share expectations for 2023.
Moon shot: Moon Valley Nurseries has always operated in a sustainable manner. However, its ESG program could take the company to new heights.
Leadership transitions: Three major players in the green industry discuss how they’re shaping new management teams to secure a bright future in the market.
Strength and stamina: This year marks another marathon-like season, with its share of victories and quandaries.
More money matters: Growers discuss how they’re handling the pandemic windfall and what could come next.
The cost of doing business: Nurseries are adapting to the realities of 2021 as input prices continue to increase.
Demographics: Breaking down a new demographic.
Recovery on the horizon: The economic outlook for 2022 is promising, with productivity growth and GDP expected to remain above pre-pandemic levels.
Survival strategies: CEOs and business pros share methods that may help your business navigate through the next recession.
2020 State of the Industry Report: Flexibility in both plans and reactions will help stave off some effects of the pandemic and recession.
The two sides of ROI: Learn how to effectively use return on investment and return on influence in your marketing strategy.
Real-time liquidity: The development of a 13-week cash flow forecast allows companies to make data-driven decisions.
Read past reports to see how the industry has evolved over the years: