Webinar to focus on weatherizing the supply chain

“Weatherizing Your Supply Chain: Measuring and managing the impact of weather on consumer demand” is a webinar scheduled for Sept. 8 at 11:30 a.m. EST. Although you cannot control the weather, with the right information you can control how it affects your business. Speakers will include Joe McMahon, inventory control manager at Ace Hardware; Jessica Bright, demand planner at Morton Salt; Scott Bernhardt, CEO at Planalytics, and Kevin Sterneckert, research director at Gartner.

Topics to be discussed during the webinar include: using weather intelligence to identify pre-season and in-season sales opportunities; how to effectively manage categories to keep customers and retailers in stock during periods of strong demand; how to use weather to your advantage for marketing and promotions; case studies of how Business Weather Intelligence can yield substantial return on investment.