Village Nurseries signs licensing agreement with Tesselaar

The firm expects to yield $2 million in Flower Carpet Rose sales by year-end 2011


Village Nurseries, a specialty grower for landscape professionals, recently announced its licensing agreement with Anthony Tesselaar Plants to sell its exclusive Flower Carpet roses will exceed $2 million in sales since the program’s launch in 2009.

“We are always looking for ways to extend the distribution of our quality branded plants,” said Dan Davids, president of Anthony Tesselaar USA. “Village Nurseries has helped us further that goal. The fact that Village Nurseries will surpass $2 million in sales of our Flower Carpet roses this year is a testament to them and proof of a successful relationship.”

“Sales of Flower Carpet Roses continue to gain traction with our core contractor customers in our geographic areas of influence, and we are delighted to see our partnership with Tesselaar grow into a multi-million dollar success,” said David House, CEO of Village Nurseries. “Flower Carpet roses are an integral part of our ongoing commitment to providing landscape architects, designers and contractors with the widest possible breadth of superior plant material selections--as well as reliable favorites--to make their imaginative designs a reality.”

Village Nurseries is licensed to grow and sell Tesselaar plants to landscape professionals exclusively in the tri-state region of California, Arizona and Nevada.