MADISON, Ohio -- UpShoot announced the release of an innovative new catalog featuring LCN Selections plant introductions, the patent and trademark division of Lake County Nursery.
The catalog has a unique format making it unlike any others offered in the horticultural trade. The catalog features a combination of tried and true plants and brand new LCN Selections never promoted before.
UpShoot launched the digital version June 1 and the virtual catalog is featured on the UpShoot home page. The catalog enables readers to learn more about how to use LCN Selections plants at the click of a mouse. Readers can utilize the following embedded links:
- Click on large, square photos which take you to a plant profile page
- Click on the small, circular pictures to access a photo album
- Click on a testimonial to view that individual's blog or company website
The digital version is in a magazine format which can be viewed on mobile phones, tablets, projectors and computers. The layout focuses on the sales theory that "Facts Tell, Benefits Sell." Growers can pair it with their catalog which lists plant specs and pricing for a one-two sales punch.
The print version will be launched in conjunction at the IGC Show in Chicago and 2013 FarWest tradeshow in Portland, Ore.