Under A Foot Plant Company adds drought-wise marketing campaign

Under A Foot Plant Company announces the addition of an all new Drought-Wise campaign for all of their marketing programs for Spring 2016. An all new Drought-Wise symbol is now located on the front of all drought tolerant plant tags in all STEPABLES programs as well as their new All- Terrain Ground Cover line debuting this next spring.

“Our marketing strategy has always been to put forth products that simplify the gardening experience and take the guessing game out of a buying a plant,” explains Frances White, president of Under A Foot Plant Company.  “Our new marketing campaign directly targets consumers with current day problems of drought conditions and water restrictions mandated in their area. Our new tags and P.O.P. will guide them to precisely the right ground covering plants that will work best for their water sensitive, drought restrictive situations. Whether they are taking on a parched pathway, a dry embankment, lawn alternative or a curbside hell-strip, we have a plant in our program that will work for them.”

The Drought-Wise symbol has been added to all four Under A Foot Plant Company tag programs, as well all point of purchase material including the new Project Perfect-All Terrain Ground Cover line. All items are currently available to order directly from Under A Foot plant Company for Spring 2016.

For more program information contact Frances White at fran@stepables.com or (503) 581-8915.