The 2023 Danziger CAST experience

Danziger is making 2023 a beautiful and innovative growing season by celebrating all of the ways nature inspires modern breeding. In addition to showcasing the new 2024 genetics, California Spring Trials attendees will get a sneak peek at new growing programs and retail display concepts. They’ll also get a behind-the-scenes look at the ways nature inspires Danziger’s technology-driven breeding. 

“In our industry working with nature brings so many benefits,” says Ori Danziger, Deputy CEO. “From growers to retailers, landscape professionals to home gardeners, plants offer a connection to the world around us. Our 2024 genetics celebrate that connection and nature’s ability to bring calm in the chaos, adding more beauty into our lives.”

Danziger perennials offer growers flexibility and the long-lasting flower power every home gardener craves. Here is a look at some of the new 2024 varieties visitors will see at Danziger’s display in Gilroy, CA. Book your visit today. 

© Danziger

GUATEMALA Gold Echinacea
Danziger is adding a new echinacea series to its 2024 collection. GUATEMALA Gold features golden sunset-hued petals that surround beautiful tall cones. GUATEMALA Gold flowers in weeks 22 to 24, then provides long-lasting bloom power for the home gardener. It is the second URC echinacea to hit the market (Danziger’s award-winning PANAMA Red was the first.) GUATEMALA is a first-year flowering perennial with no vernalization or bulking required.

LAYLA Presto Blue Lavender
Danziger’s LAYLA series of Lavendula angustifolia is one of the earliest flowering English lavenders on the market. LAYLA Presto Blue is even earlier – up to ten days earlier than the original blue. Presto Blue brings more beauty to the garden too, flowering from spring into the heat of summer with larger, eye-catching blooms. This first year flowering perennial does not require vernalization or bulking.

Pink Nebula Salvia
Danziger’s Salvia nemorosa provide out-of-this-world performance in the garden, with colorful blooms that cover the plant all summer long. These early and uniform Salvia nemorosa feature colorful blooms atop strong stems and don’t require vernalization or bulking. New for 2024, Pink Nebula brings striking, rosy-pink color that will turn heads at the garden center. This new salvia is similar in habit and performance to Danziger’s popular DARK MATTER variety.

CAST visitors will also get a chance to learn more about Danziger’s new foliage program, Floresta. The company is propagating and supplying foliage plants from their facility in Guatemala. Danziger Guatemala is in full production of more than 150 varieties with more being introduced regularly.