Our September issue is now available online for your reading pleasure. See the whole table of contents here.
The cover story is a profile of prolific and passionate plant breeder Chris Hansen. Read how his adventurers led to the introduction of the Chick Charms brand of hardy Sempervivum, a new brand that is aiming squarely for the younger, non-gardening crowd.
The issue also contained a special section all about marketing. Learn how plant brands are using text message marketing to engage consumers. Read about Handpicked for You, the plant certification trust mark created by a collaboration of growers, retailers and new plant introducers. Get insight on what consumers really know about plants, from the GrowIt! app. Social media marketing can be challenging. Check out these 7 big brand social media strategies for small businesses.
Find out what's on the mind of consumers, with results from our sister publication, Lawn & Landscape's survey on why they buy.
The September issue also focuses on risk management, with a case study of Illinois' Home Nursery and 5 ways to improve your Experience Modification Factor.
Latest from Nursery Management
- John Ruter named National Academy of Inventors Fellow
- University of Florida study unlocks secrets of invasive short-spined thrips
- IPPS announces organizational rebrand, new website and 2026 international membership drive
- Growscape appoints chief manufacturing officer, Brian Cunningham
- BioWorks introduces Sandrine Copper Soap and Cintro Insecticidal Soap
- Experts help Florida cemetery become state’s first to earn arboretum accreditation
- BioWorks appoints Jason Miller as director of sales and distributor relations manager
- Light a spark
