SePRO reorganizes sales and marketing staff

Today, SePRO announced a reorganization of its sales and marketing structure, with several key employees transitioning to new roles within the organization.

Shaun Hyde and Mike Jackson will be transitioning to newly created roles as regional sales leaders. Both seasoned industry experts, Hyde and Jackson will provide leadership to SePRO’s growing sales organization.

“With the support of Shaun and Mike, we have been able to create an infrastructure that prepares SePRO for significant growth while maintaining expertise, focus and a very high level of customer service that are critical to the markets we serve,” said Tyler Koschnick, vice president of sales and research.

Additionally, SePRO is aligning its marketing organization to provide market and product expertise as a single group. Under this new marketing structure, Scott Shuler will be portfolio leader Invasive Weed Management Solutions. In this new role, Scott will lead the majority of SePRO’s herbicide solutions across allmarkets, including its Sonar aquatic herbicide as well as its Brake cotton herbicide portfolios.

Mark Brotherton will lead marketing of SePRO’s fungicide, insecticide and other nursery and greenhouse products in his new position as portfolio leader Ornamental Solutions. With his experience and leadership and a portfolio of solutions including SePRO’s new insecticides Rycar and Hachi-Hachi SC, the organization is increasing its focus in the nursery and greenhouse market.

Sarah Miller is transitioning to portfolio leader Algae and Water Quality Solutions. Miller will have responsibility for marketing SePRO’s copper-based product portfolio, including Captain XTR and SeClear Algaecide and Water Quality Enhancer as well as its phosphorus mitigation products and colorants.

Jeff Atkinson will be taking the newly developed position as portfolio leader Turf & Landscape Solutions. Atkinson will have responsibility for research as well as the market development of SePRO’s solutions in the Turf & Landscape markets including SePRO’s golf course PGR’s, including is Cutless, Legacy and Musketeer product lines.