Overdevest Nurseries is teaming up with celebrity chef Jonathan Bardzik to make its herb/vegetable line a full-fledged garden-to-table, consumer-oriented offering. In addition to the collaboration with Bardzik, Overdevest is enhancing the program’s eco-friendly point-of-purchase presentation with a new pot wrap to complement its biodegradable e-pot and a retail-ready rolling rack with attached, attention-getting POP signage.
The program will also be supported with a large library of gardening and cooking video shorts, specifically produced for consumer end-users. The new Footprints Edibles with its tagline, "Naturally Grown/Naturally Delicious," was introduced to the industry this summer at IGC East in National Harbor, MD.
As a celebrity spokesman for Footprints Edibles, Bardzik will work hand-in-hand with Overdevest to educate and enthuse prospective gardeners (and current gardeners) on ways to enjoy the edible varieties offered in the program. He’ll share recipes using Footprints Edibles, incorporate the program in his farmers market demos, (which Garden Center magazine wrote about in the August issue,) and appearances at participating retail garden centers, and be the host in a library of video and online how-to’s that will inform novice and expert home chefs.
Bardzik, a long-time advocate within the hort industry with a highly respected garden center background, has developed a reputation and enthusiastic following across the United States, touting the pleasures and benefits of cooking with farm and garden-fresh, seasonal, and local ingredients.
He shares his culinary joys and passions every Saturday, in season, with live cooking demos at Washington DC’s historic Eastern Market. Bardzik recently released his first book of recipes, "Simple Summer: A Recipe for Cooking and Entertaining with Ease," and has an extensive online presence through his website and social media.
For more information on the program, visit www.overdevestnurseries.com
Photo: Jonathan Bardzik hosts a cooking demonstration in Washington D.C.'s Eastern Market. Photo by Metro Weekly
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