Oster and Associates, a full-service marketing agency with clients in industries such as horticulture, luxury lifestyle, cannabis and produce, is now the agency of record for the North American operations of Dümmen Orange, who has its North American headquarters in Columbus, Ohio. (Global operations for Dümmen Orange are headquartered in De Lier, Netherlands).
Oster will manage public relations (PR) efforts to build brand awareness throughout North America for Dümmen Orange in the business-to-business (B2B) sector. Those efforts will also include planning, marketing strategy, writing, media relations, creating social media content and providing communications support among other things.
“As an agency that understands our industry, Oster has a strong tradition of working in horticulture to build brands worldwide,” said Chris Berg, director of marketing for Dümmen Orange North America. “They are great at telling a company’s story to targeted audiences that really help produce consistent results.”
Strong professional relationships are a two-way street and the one formed between both companies is no exception.
“We are excited to be working with an international horticultural leader like Dümmen Orange,” said Bev Oster, Oster and Associates president. “Our company cultures match up very well and we can’t wait to enhance their brand in North America and beyond.”
For more information about Dümmen Orange, visit na.dummenorange.com
For more information on Oster and Associates, visit www.osterads.com
Latest from Nursery Management
- Voting now open for the National Garden Bureau's 2026 Green Thumb Award Winners
- Sam Hoadley talks about Mt. Cuba Center's latest evaluation of Solidago sp. for the Mid-Atlantic region
- [WATCH] Betting big on Burro: Kawahara Nurseries' roadmap for scaling to a 12-robot fleet
- Weed Control Report
- New Jersey Nursery & Landscape Association announces annual awards
- Star Roses and Plants announces restructure of woody ornamentals team
- New Michigan box tree moth alert available in English and Spanish
- The Growth Industry Episode 8: From NFL guard to expert gardener with Chuck Hutchison