Midwest launches Hocus Pocus groundcovers

 

Easy-to-grow, Hocus Pocus groundcovers are a fresh, fun way for kids—and kids-at-heart—to get involved in gardening. The diverse new line includes a whimsical mix of over 70 groundcover selections, all locally grown at Midwest’s St. Charles, Ill. nursery. The quick-to-cover, vigorous, yet non-invasive Hocus Pocus plants “cover like magic,” thus the program tagline, and are perfectly tailored to be reliable and durable for Midwest gardeners.

 

Hocus Pocus groundcovers will fill an important and practical niche for independent garden centers. Available plants will be grown and sold in attractive round, green, pint-size pots, in quantities of 10 per flat. Garden centers will receive fresh weekly plant restocks from the Midwest delivery team. Plants will be presented with eye-catching, color tag labels, which include essential plant information and the Hocus Pocus groundcovers logo and fun fairy. Garden centers can have their logo and store pricing printed on the labels, for a fee. Midwest will support marketing efforts with dynamic point-of-purchase posters and bench wrap.

 

Midwest Groundcovers has been working on the concept of developing its own consumer targeted ground cover program for several years. A Midwest-branded ground cover line made perfect sense, since the company is considered an expert in cultivating beautiful, low-maintenance ground covers and presenting high quality, healthy and lush plants to the region.

 

Look for Hocus Pocus groundcovers at your local independent garden center in spring 2013.

 

Midwest Groundcovers operates over 300 acres of nursery production facilities at five locations in Illinois and Michigan. Each year, these facilities produce millions of containerized plants including over 100 different ground cover varieties; over 240 species of Local Eco-Type Native Plants identified as Natural Garden Natives, 140 regional Midwest native species of which some are naturally occurring selections; more than 500 varieties of perennials and ornamental grasses; and over 170 varieties of deciduous shrubs, native shrubs, broadleaf evergreens, hardy shrub roses, conifers, and vines.

 

For more: www.midwestgroundcovers.com.