National Garden Bureau announces four classes for 2017 'Year of the' program

The featured plants and logos have been released, and more information will be available at Cultivate'16.


June 21, 2016 – DOWNERS GROVE, IL – National Garden Bureau announced the four plant classes that will be featured in the 2017 “Year of the” program, and released the logos that will be used to promote each.

For the bulb crop, 2017 will be the Year of the Daffodil.

For annuals, 2017 will be the Year of the Pansy.

For vegetables/edibles, 2017 will be the Year of the Brassica.

For perennials, 2017 will be the Year of the Rose.

National Garden Bureau is making the announcement now, in advance of Cultivate’16, the largest all-industry trade show in North America. Stop by booth #1527 to learn more about this comprehensive program and point-of-purchase materials that are available from GardenCenterMarketing.com.

In expanding the program further, NGB has created a video about Brassicas, produced by and starring well-known cook, author and storyteller Jonathan Bardzik. That video can be viewed on YouTube and shared by any person or company who wishes to promote gardening and cooking with the many brassicas available.

As always, the National Garden Bureau Board of Directors selects crops specifically for the North American market that are easy to grow and genetically diverse with a lot of new varieties to choose from. Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2017 season as the publicity generated from this program is substantial. To view the publicity generated from past programs, visit the National Garden Bureau website and click on “Press Room.”

After November 15, images, fact sheets, handouts and signage can be downloaded at no charge from the NGB website.