Generation next

Eight new and future leaders of the green industry share their ambitions.


The Baby Boomers are retiring and it’s up to the next generation to lead the Green Industry.

We’d like to introduce you to some up-and-coming leaders, and reveal their plans to improve the industry and their predictions for the future.

Their ideas are compelling and some are revolutionary. They look at life and business differently than their parents and grandparents.

Our subjects represent nursery growers, greenhouse operations and garden center retailers. Their determination and their attitudes are vital to the success of this industry. The lessons they can impart, as well as the lessons they take from the older generation, will help boost this industry to produce innovative, superior businesses, plants and services.

Meet them all here.