NeuHouse Farms announces acquisition of Weeks Roses

In October, NeuHouse Farms — a California-based fifth-generation family farm — announced its acquisition of Weeks Roses.

NeuHouse Farms has been involved in the bareroot rose trade for three generations and four in the broader nursery business. The farm is now led by the husband-and-wife team of Dan Waterhouse and Nancy Neufeld, representing the fourth generation of family leadership to own and operate the farm. Their twin sons, Will and Zeb Waterhouse, returned two years ago after graduating college, continuing the family legacy into its fifth generation. And at 84, the third generation, Jim Neufeld, still comes to work every day.

The company currently produces over eight million bareroot roses annually for wholesale partners, including Star Roses & Plants, David Austin Roses, Altman Plants and Certified Nurseries. NeuHouse is expanding its portfolio with the addition of Weeks Roses.

“Bringing Weeks Roses under the NeuHouse Farms family is both an honor and a natural next step,” said Zebulon Waterhouse, representing the next generation of the NeuHouse family. “Weeks’ land and office sit just across the street from our farm, so this transition feels less like a move and more like extending the property line. We’ve worked side-by-side in the fields for years, and now we have the opportunity to preserve and grow the Weeks legacy for generations to come.”

Founded in 1938, Weeks Roses has introduced rose varieties including Julia Child, Koko Loko, Ketchup & Mustard and Twilight Zone.

“Our family has always believed that progress in horticulture comes from working together,” Waterhouse said. “Through continued cooperation with our wholesale partners, we hope to make an even wider selection of top-quality roses available throughout the industry. The goal is to strengthen the entire rose trade, not just our own footprint.”

This NeuHouse rose fields is home to proprietary varieties under research. 

The acquisition also streamlines operations and ensures continuity for Weeks Roses’ customers. By uniting production and fulfillment under a single vision, NeuHouse aims to bring improved consistency, reliability and service to customers nationwide. NeuHouse plans to retain the Weeks Roses name and uphold its reputation .

“This acquisition reaffirms our family’s commitment to the rose industry,” Waterhouse said. “Our goal is not just to maintain what has made Weeks great, but to invest in its future through better genetics, improved production quality and a renewed focus on serving growers, garden centers and consumers alike.

“Roses are at the heart of who we are,” Waterhouse added. “Our family has devoted generations to growing them, and Weeks has spent generations sharing their beauty with the world. Together, we’ll ensure that the tradition of American roses not only continues but thrives.”