NCNLA adds Stansbury, retains Schaefer

 The North Carolina Nursery & Landscape Association, Inc. (NCNLA) is pleased to announce the addition of Kathryn Stansbury as the organization’s new director of business development.

A native of Florence, S.C. and graduate of the University of North Carolina - Chapel Hill, Stansbury joins NCNLA after more than ten years at the North Carolina Home Builders Association (NCHBA), a nonprofit trade association of over 13,000 member firms in the state’s home building industry.

After beginning her NCHBA tenure as manager of political operations for one of the largest political action committees in the state, Stansbury served as NCHBA’s director of membership services for the last nine years prior to joining NCNLA. In that position, she supported the operations of 60 local building associations across North Carolina, coordinated NCHBA’s regional awards program and assisted with the planning, coordination and execution of the 21^st Century Building Expo and Conference.

“I am excited to join the NCNLA team and contribute to the growth and development of an organization committed to members and an industry making a huge impact on the North Carolina landscape and economy,” Stansbury said.

As director of business development at NCNLA, Stansbury will be responsible for the development and growth of both organizational revenue and member profitability. This new position is strategically aligned with the NCNLA’s core revenue streams including trade shows, non-dues partnerships and membership. Stansbury will also be responsible for creating and implementing high-value supply chain development opportunities for NCNLA member companies.

“The future of NCNLA’s member value proposition could not be placed in better hands,” said NCNLA executive vice president Corey Connors. “As we continue to seek ways to provide industry programs and services that foster business growth, Kathryn’s considerable experience, abilities and professionalism will be key to ensuring that NCNLA delivers what current and prospective members want.”

Kathryn can be reached at kstansbury@ncnla.com, or by phone at (919) 816-9119.

After successfully partnering with the NCNLA on Green & Growin’ 16 exhibit sales, green industry sales veteran Stephanie Schaefer has again been retained by the organization as an independent contractor for 2016-2017.

Schaefer brings considerable industry experience to NCNLA, having previously served as an independent sales contractor for the Texas Nursery & Landscape Association, the Ohio Nursery & Landscape Association and the Pennsylvania Landscape & Nursery Association.

Schaefer’s expanded responsibilities with NCNLA for 2016-2017 include conducting sales for exhibit space, sponsorships and other visibility opportunities at Green & Growin' 17. She will also manage advertising sales across NCNLA's print and electronic media platforms.

“Simply put, Stephanie ‘gets’ our members,” Connors said. “Her track record of success speaks to her unique ability to develop relationships that help green industry businesses achieve their objectives.”

Stephanie can be reached at sschaefer@ncnla.com, or by phone at (919) 609-0803.