MSU research shows consumers care about pest control measures

As these campaigns gain momentum consumers are being increasingly exposed to information surrounding pollinator health. But how important are pollinator-friendly insect management practices compared to other factors when purchasing ornamental plants? How do they stack up with other high-profile challenges such as the droughts in California? Will consumers be willing to pay more for plants with eco-friendly practices?

Find out which sustainable practices ornamental plant consumers value by clicking here.

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