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HAZLET, N.J. – Performance Nutrition, a division of LidoChem., has announced the promotion of Randy Rider to regional sales manager for Turf & Ornamental Products.
Rider has worked for Performance Nutrition for 5 years as a territory manager. In his new role, Rider will consult with turf and ornamental dealers and oversee sales efforts in the Eastern and Midwest states. A former golf course superintendent, Rider holds a four-year Bachelor of Science degree in Horticulture with an emphasis in turfgrass science from Oklahoma State University, and has worked in turf and ornamental sales for the past 14 years.
“Randy has proven to be an excellent manager who is extremely knowledgeable about our customer’s needs, as well as the nutritional needs of turf of all types. We consider him to be an integral part of managing our continuously expanding network of dealers. We are very proud to have someone of his high character and values represent Performance Nutrition,” said Don Pucillo, company president.
“I’m very happy to be affiliated with Performance Nutrition. The product line is second to none as far as technology and what we can do for golf courses to help superintendents solve problems. We have products that address soil issues, nutrient issues, black layer and sodium issues. We can help balance the soil and make nutrients more available to the plant through our patented technologies,” Rider said.
Rider is based in New Holland, Pa.
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