RIVERSIDE, Calif. – April 1 marked the start of the Wyland National Mayor’s Challenge for Water Conservation, presented by The Wyland Foundation and Toyota with support from The Toro Company. The competition, now in its fifth year, runs April 1 through April 30 and kicks off from San Diego with an inspiring call to mayors across the U.S. to help spread the word about the importance of water conservation.
“As a worldwide leader in irrigation technology and innovation for homes, golf courses, sports fields, municipalities and agriculture, Toro recognizes the importance of protecting water resources for future generations,” says marine life artist and conservationist Wyland. “Toro’s support for Wyland Foundation and the National Mayor’s Challenge for Water Conservation further demonstrates their commitment to ensure availability for people around the world and to educate the masses on how to successfully use water without waste.”
The National Mayor’s Challenge for Water Conservation rewards individual residents who make pledges online at www.mywaterpledge.com to perform specific water-saving activities throughout the month. By simply pledging their commitment to easy water-saving actions, residents are eligible for a chance to win many exciting prizes – including a Toyota Prius, water-efficient home irrigation products like Toro XTRA Smart EC-XTRA irrigation controllers, and other eco-friendly products. Cities with the highest percentage of residents that make pledges in their population categories qualify for over $50,000 in prize drawings. Last year, mayors from 36 states encouraged residents to make over 390,000 pledges to promote drought resiliency, protect watersheds and ultimately reduce stress on aging water infrastructure. Mayors from cities across the nation, including Portland, Tucson and Dallas, have already thrown their hat into the ring to see whose city will be named the most “water-wise” for 2016.
Other sponsors include EPA WaterSense, National League of Cities, Conserva Irrigation and Earth Friendly Products, makers of ECOS. The challenge is designed to bring together all facets of the community to follow their city’s progress throughout the month and to use that information to encourage neighbors, businesses and civic groups to spread the word. Last year, San Diego was the top ranked city in the 600,000-and-over population standings.
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