Susan McCoy scheduled to speak at upcoming shows

Among the many presenters at ANLA’s The New Clinic will be Susan McCoy, founder and president of The Garden Media Group, a PR firm specializing in the garden, horticulture and outdoor living industry.

A gardening trends and marketing expert, McCoy will give several presentations at the clinic Jan. 26-29 in Louisville, Ky., and at the ProGreen EXPO Feb. 8-11 in Denver. The interactive workshops will cover how to grow business with savvy marketing and customer outreach, as well as insight into industry trends.

ANLA will provide attendees opportunity to learn from leaders specializing in the nursery and landscape industry and media and marketing professionals.

“Clinic has always been a cutting edge experience,” says Corey Bordine, Bordine’s in Mich. “But the economy has changed, our industry’s needs have changed, and sitting through hours of lectures while being talked at is just not going to help us as green industry businesses remain innovative and competitive.”

For a full schedule of events and to register for ANLA, click here.

For a full schedule of events for ProGreen EXPO, click here.