The first ever pink ‘Annabelle’ hydrangea—Invincibelle Spirit by Proven Winners Color Choice—will help raise money for breast cancer research. Proven Winners is working to raise at least $1 million for the Breast Cancer Research Foundation, with $1 to be donated to the organization for each plant sold.
According to Tim Wood, product development and marketing manager at Spring Meadow Nursery—the company behind the Proven Winners Color Choice brand—the Breast Cancer Research Foundation (BCRF) was a natural partnership choice for Invincibelle Spirit.
“We partnered with the Breast Cancer Research Foundation because it is the most highly rated breast cancer organization in the United States,” Wood said. “Over 90 percent of the money raised by BCRF goes directly to research. It’s a far-reaching cause that’s meaningful to many of our customers.”
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