Hines Growers is partnering with Breederplants, a leading breeder/grower consortium in The Netherlands, to introduce new proprietary plants from Europe to the United States and open European markets to the Bloomtastic! brand and Hines Growers new proprietary genetics.
“This is an industry game-changer,” said Joe Gray, vice president of Hines Growers. “This partnership plugs Hines directly into small breeders all over Europe. The potential to feed huge collections of proprietary plants to the American consumer is enormous.”
Ronald Laman, director of Breederplants, agreed, saying the reciprocal alliance is a “first” of its kind in Europe.
“This exciting new concept makes it easier for European breeders to bring plants directly to a global market and grow retail demand faster,” Laman said.
Breederplants will begin offering Bloomtastic! liners to the European market in 2013, Laman said.
Gray said the partnership ensures that gardeners throughout the U.S. and Europe will see exciting new introductions every year.
For more information visit www.hineshort.com.
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