Hines Growers LLC launches Bloomtastic! brand

Hines Growers LLC is launching the Bloomtastic! Brand to bring together its “star performers” under one label, according to a statement issued by the nursery. The brand is one of the first in the industry to combine new genetics with overlooked plants previously introduced.

“Call us plant hunters on a mission,” said Joe Gray, Hines’ senior vice president. “Discovering and growing new star performers and redeeming under-utilized great color plants and shrubs is at the heart of the Bloomtastic! brand.”

Grays says Bloomtastic! plants fall into three categories. They are either outstanding Hines’ proprietary genetics, new “stars” offered to Hines for propriety use by independent breeders, or “head-turning plants” that have been overlooked and fallen through the cracks.

Annuals, perennials, vines, shrubs and tropicals all fit into the new line and are selected for superior performance both regionally and nationally. Plants are available in branded 4-inch, 8-inch and 3-gallon sizes.

The initial rollout includes new Bambino Bougainvillea, buddleia, agapanthus, Lonicera and new Bahama Bay Hibiscus.

For more information visit www.hineshort.com.