‘Hello Kitty’ plants hit store shelves

FloraHolland, in cooperation with Clayrton's Design and Packaging and 10 growers, has developed a unique retail concept called Hello Kitty Plants. The first retail order was processed in September.

When the developing parties started working on this concept, a lot of thought was put into brand values, presentation on the shop floor, introduction strategy, quality assurance, logistics and handling at the store. This has resulted in a strong and comprehensive concept that uses a convenient stackable display box to create a striking in-store presentation. The development of these types of sales concepts is one of the activities of FloraHolland's Product and Concept Development department on behalf of its members. FloraHolland supports growers with product, market and consumer knowledge.

The target group of Hello Kitty Plants, which consists of young girls and women, constitutes a large potential market for flowers and plants.

FloraHolland and Clayrton's Design and Packaging developed this new concept in cooperation with the following growers: Bromelia Specialist, Kwekerij van Dijk Potplanten, KP Holland, Kwekerij Nolina, Pligt Professionals, Freek van der Velden, VDE plant, L.G Vreugdenhil & Zn, Westlandplant and Kwekerij Wilgelei.