Firms predict $1M sales for partnership

 

Village Nurseries and Monrovia expect their Growers Alliance Program, featuring Monrovia’s plants, will generate $1 million in total sales in 2011 to landscape contractors, designers and architects in California, Arizona and Nevada.

 

The Growers Alliance Program was developed to meet the demand by landscape pros for larger sizes of Monrovia’s selections. Village Nurseries, a specialty grower for landscape professionals, is growing the plants using Monrovia’s specialized soil ingredients and in Monrovia-branded containers.

 

“We are very pleased with the development of the Growers Alliance and, in fact, are looking for a second partner in the Midwest or Northeast,” said Bob Smiland, Monrovia’s chief sales and marketing officer. “The Growers Alliance provides additional inventory of our proprietary plants for the high-end landscape segment. And as the market rebounds, this additional availability will help meet growing demand.”

 

“We are excited that our offerings through the Growers Alliance Program are predicted to exceed $1 Million in saleable trees and shrubs in sizes ranging from one-gallon containers up to 24-inch boxes in 2011,” said David House, Village Nurseries CEO.

 

Growers Alliance Program plants are sold exclusively by Village Nurseries to landscape professionals and are not available for retail sales.