Garden Writers Association repositions brand, selects new management

NEW YORK – Garden Writers Association announced it has adopted GWA: The Association for Garden Communicators as its brand name and has unveiled a new logo. GWA also appointed Kellen, a global leader in association services and communications, for full-service management of the 1,500 member professional society.

For over 55 years, GWA has been dedicated to providing leadership, education and development opportunities for professionals in the field of gardening communication. The purpose of GWA’s rebrand is to position the association to reflect the diversity of its members. While historically, GWA’s membership has consisted of primarily writers, in recent years it has grown to include photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more.

To help usher the association into this new phase, Kellen will support GWA’s growing membership needs, offer a higher level of professional resources, and bring important innovations to fulfill its mission.

“Kellen’s depth and breadth of services as well as vast experience and working knowledge of organizations in the communications space will bring exciting new opportunities to GWA,” said President Kirk Brown. “This is a big, new step for us and we look forward to working with the Kellen staff to help bring GWA to the next level.”

[VIDEO] Watch Brown speak about the association's rebranding.

In addition to President Kirk Brown, several seasoned GWA members will be serving on the association’s Executive Committee this year. They include:

• Becky Heath, Vice President
• Jo Ellen Meyers Sharp, Treasurer
• Maria Zampini, Secretary
• Larry Hodgson, Immediate Past President
• Maria Ungaro, Executive Director

To view the full 2015-2016 Board of Directors, click here. For more information on the GWA, visit the association's website.