Fine Americas adds southwest sales manager

Fine Americas announced Mark Mitchell as sales manager serving customers across the southwestern United States.

“With his extensive background and experience in the horticulture and agriculture markets, Mark understands growers’ and farmers’ are intently focused on maximizing their return on investment, and he is driven to help his customers exceed their goals and objectives,” says Damian Eldred, president of Fine Americas, Inc. “We’re excited for our customers to benefit and draw from his support, and leverage his knowledge.” 

Prior to joining Fine Americas, Mitchell served as southwest regional sales manager for Aqua-Yield, where he was instrumental in developing new markets in the US, Mexico and Central America. He has extensive experience in specialty crops, turf, ornamentals and golf course, as well as row or commodity crops. Previous experiences include sales positions with Gulf Coast Organic, Nachurs Alpine Solutions, and as owner/operator of Clovis Floral & Greenhouses. This extensive and well-rounded experience will serve him well in helping Fine Americas’ customers optimize their PGR programs.

His territory includes California, Nevada, Utah, Arizona, New Mexico, Colorado, Kansas, Oklahoma, and Texas. Customers can reach Mitchell at markm@fine-americas.com or (575) 693-1630.