Face to face with the fork in the road

The leap from staying small to growing beyond what's comfortable is one of the most difficult challenges business owners face.


By Michael E. Gerber for Inc.

Every business is a living organism.

At a certain point in time, it is born.

It goes through the stages of infancy, adolescence, and maturity.

It struggles, it experiments, it learns, and it grows.

And when it stops growing, it sputters and gasps for air.

It puts up a fight for a while; and then it goes out of business.

It dies.

That's why setting your business up for growth is a business imperative.

Not just survival. Growth.

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