Greener Plants Concept Takes Root

What began with a focus on the Chesapeake Bay and its watershed is capturing the interest and support of a range of environmental groups and the garden center industry.

Following years of commitment to responsible growing practices that promote water conservation and reduce pollution and runoff, Eastern Shore Nursery of Virginia launched its Greener Plants brand in late 2010.

Grown under an award-winning nutrient management plan and methods that minimize impact on the environment and Chesapeake Bay, the nursery is using its Greener Plants concept toward a larger goal.

The aim is to encourage consumers to adopt environmentally responsible growing practices at home that will help clean up and preserve America’s watersheds.

“We expect this to increase demand for greener plants and the products that go with them,” Nick Covatta, co-owner of Eastern Shore Nursery of Virginia, said

To help consumers grow more responsibly, Eastern Shore Nursery has launched the Greener Plants website to provide consumers with a wide range of educational information and instruction. The full line of Greener Plants will be available starting in spring 2011.

The Partnership for the Delaware Estuary, West Virginia Rivers Coalition, Massachusetts Watershed Coalition, Mullica River Watershed Coalition, Friends of Bombay Hook, Potomac Riverkeeper, Shenandoah Riverkeeper, Lynnhaven River Now and the Elizabeth River Project are among the organizations whose websites will soon be posted links on greenerplants.com. Stauffers of Kissel Hill garden centers and supermarkets are among the garden centers that will carry the Greener Plants brand.