Direct Solutions launches branding initiative, new logo

Direct Solutions, a division of Agrium Advanced Technologies, recently launched its new logo and tagline as part of a larger strategic branding initiative unveiling. According to a statement from the company, these elements support Direct Solutions’ customer-centric commitment, and speak to the organization’s focus on growth in the green industry and other markets it serves.

The decision to enhance the brand and logo stems from the acquisition and integration of Evergro in Canada, making Direct Solutions North America’s largest distributor of slow- and controlled- release fertilizers, plant protection products, grass seed and micronutrients for these specialty markets.

“The realignment of Direct Solutions will ensure the continued improvement in our delivery of industry-leading products and services to our customers,” said Andrew Mittag, president, Agrium Advanced Technologies. “We are implementing a brand strategy that reflects our best-in-class customer service, premium quality products and streamlined distribution to the markets we serve.”

Leading Direct Solutions, North America will be managing director David Gingrich.

“Our new brand was designed to speak to our best-in-class products and our highly trained sales team, both of which ensure that we are supporting our customers growth at every step,” said Gingrich. “Our customers have come to rely on the expertise of our people, helping to solve the challenges they face on a day-to-day basis. That customer-centric solution-based focus is what brings our brand to life.”

Direct Solutions distributes slow-and controlled- release fertilizers, plant protection products, grass seed and micronutrients for the horticulture and professional turf markets. It is a division of Agrium Advanced Technologies. For more information, visit www.aatdirectsolutions.com.