Danziger changes business structure

MISHMAR HASHIVA, Israel -- Danziger has announced a new business structure for its North American market.

Mike Fernandez is appointed market manager North America for Bedding Plants and Perennials.
Fernandez will continue leading the business activity in North America, developing new businesses and initiatives for further growth.

As part of the new structure, Kate Zvara is appointed as key account manager and retail specialist.
Zvara brings many years of experience in the industry and will reinforce Danziger’s relationship with the market, focusing on retailers as well as growers. 

“This new setup is initiated by great business results and extraordinary prospects for the future," said Anna Chernyavsky, director of sales - Bedding and Perennials. "We believe in Mike’s vision and outstanding agro-technical expertise. With his experience and profound knowledge of both product and market, together with Kate’s expertise and interpersonal skills, I am sure we will reach new peaks."