Costa Farms wins Top 10 Marketing Team at 2024 OnCon Icon Awards

Costa Farms' marketing team was named one of the "Top 10 Marketing Teams" at the 2024 OnCon Icon Awards, recognizing Costa Farms' innovative marketing strategies, robust thought leadership and the positive impact the team has made on the company and the horticulture industry as a whole.

The OnCon Icon Awards celebrate the outstanding achievements of marketing teams around the world, recognizing their contributions through peer and public voting. These awards shine a spotlight on teams that demonstrate exceptional creativity and strategic excellence within their industries. This year’s nominees included Bloomberg Media, Hyatt Hotels, Johnson & Johnson, The Walt Disney Company and L'Occitane en Provence.

"Our team's dedication to innovation and collaboration has been at the heart of our success," said Maria Carrasquillo, vice president of marketing and e-commerce at Costa Farms.

Costa Farms stood out for its fresh approach to promoting the brand in-store and online. The marketing team’s digital strategies include consumer quizzes, plant glossaries and high-quality content. Their original partnerships with marketing technology brands such as Greg and Flourish, as well as effective merchandising in-store, such as POS materials, tags and in-store signs, have engaged new audiences.

"From to ensuring our marketing efforts reflect the quality and sustainability of our plants, we're committed to inspiring our consumers and growing the plant community," Carrasquillo said. "Winning this award is a testament to the hard work and passion that every team member brings to the table."

The award also acknowledges Costa Farms' leadership in the horticulture industry and its commitment to integrating plants into everyday home décor and gifting traditions.