The Western Nursery and Landscape Association's "Greening the Industry" webinar series continues July 26 with "Tomorrow's Landcapes: Function vs Aesthetics or Both?" featuring Dr. Charlie Hall. The event takes place at noon, and registration is free for WNLA members and $50 for non-members. Click here for registration details.
Hall is an economist by training, but currently a professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture.
Residential and commercial landscapes have reached a tipping point, moving from simply something to look at and into functionality. It’s a value proposition that is more than just “pretty,” and focuses instead on the environmental, health, well-being, and economic benefits of the landscape and the plants within it. Plants do more than just beautify a space. Well positioned plants in the landscape not only look nice, but provide a plethora of environmental and health and well-being benefits, as well as creating a sense of place. In this webinar, Dr. Hall will share his insights into this exciting new, emergent way to see the managed landscape. It is more critical than ever for the green industry to convey value and relevancy in an authentic manner to customers and clients. Emphasizing the value of the functional landscape is one way to do that.