Campaign to promote value of horticulture to kick off

AmericanHort, the American Society for Horticultural Science (ASHS), and Longwood Gardens are urging the national horticultural industry's support for a new project study and promoting the perceived value of horticulture in the United States.

The project proposal states, "We are concerned that, for those aware of horticulture, the perception is increasingly negative, while much of the general public, especially young people, appear to have little or no awareness of the importance and value of horticulture.”

The proposed effort would begin with a study of perceptions held by students, associations, government agencies, and the public. Those findings would be used to develop a program for promoting horticulture as a career and an industry, and its value to the public.

For more information visit the ASHS website.