Bloomin’ Easy reveals new augmented reality experience for consumers

Bloomin’ Easy is giving consumers the ability to use augmented reality (AR) to experience top varieties in any space on their mobile device.

The brand went live with AR for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com, just in time for the 2024 spring season. The 10 varieties currently available to view in AR include:

Grin and Tonic Reblooming Hydrangea

Cherry-Go-Round Reblooming Hydrangea

Dragon Baby Hardy Hydrangea

Pink Dynamo Mountain Hydrangea

Torch Hardy Hydrangea

Birthday Cake Butterfly Bush

Peach Lemonade Rose

Thunderbolt Box Honeysuckle

Poprocks Petite Spirea

Rainbow Fizz Spirea

By spring 2025, Bloomin’ Easy aims to offer augmented reality for more top sellers from its collection of low-maintenance shrubs and perennials within its Care+ smartphone app and branded variety tags.

“As a younger brand, it’s important that we continue to differentiate and offer the market unique, premium value,” says consumer marketing manager Madison House. “Young homeowners are already using augmented reality through retail experiences from Ikea and Nike — why not give them a fun try-before-you-buy experience with buddleias and hydrangeas?”

Bloomin’ Easy partnered with Home Outside to create the new AR experience. The designers and developers at Home Outside are led by founder and CEO Julie Moir Messervy, who is recognized industry-wide for her high-profile design projects, international lectures and published works.

Experience the augmented reality by visiting bloomineasyplants.com on your smartphone.

For more information about Bloomin’ Easy, contact Kevin Cramer at kevin@bloomineasyplants.com or visit bloomineasywholesale.com.