To help build plant value and promote the advantages of gardening, Ball Horticultural Co. and America in Bloom have collaborated to print some of these benefits on handy bench card signs. These “I [Heart] Plants!” cards are available for download at ballhort.com/benchcards.
Retailers can share interesting plant facts with their customers, such as:
Rooms that contain plants are cleaner (50-60% fewer airborne molds);
Plants in the office mean fewer sick days (14% reduction in sick days);
Plants help people focus and concentrate (20% increase in memory
retention); and
A tree in the yard saves money (8-12% reduction in heating and cooling
costs).
“As you prepare your store for spring, be sure to print out plenty of these bench cards to display in and around all of your plant departments,” said Bill Calkins, retail business manager for Ball. “They not only add value to the products you sell but also help educate today’s consumers about the true benefits of flowers and plants.”
For more selling tips and success resources, visit the Retailer section of ballhort.com.
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