All-America Selections unveils new logo

All-America Selections, a non-profit organization known for trialing and promoting superior garden-performing flowers and vegetables, recently unveiled a new logo with a fresh, modern design.

At the AAS Summer Summit in Monterey, Calif., held earlier this month, Mike Murgiano of Syngenta Flowers, chair of the AAS task force responsible for the new image of All-America Selections (AAS) said, “Our new logo honors the past 80 years of AAS history by maintaining the familiar red, white and blue, but in updated tones. We also are embracing our future with the strong use of the AAS acronym that represents an easily identifiable connection to our organization and our winning plants and flower.”

Adds Diane Blazek, executive director, “The words ‘All-America Selections’ encircling the acronym symbolizes how the organization embraces not only seed annual flowers and vegetables but how we plan to embrace vegetatively propagated annuals and perennials in the future. We thank the entire board of directors for the time they’ve given to breathe new life into an organization that plays a vital role in a holistic marketing approach for breeders.”

While there was some brand recognition of the badge emblem, the organization feels the new logo with the strong use of the letters A, A and S along with the red winner bar and green leaves, will quickly become more recognizable as a identifier of plants that are proven garden performers.

This new logo is available immediately to breeders, tag companies, distributors/brokers, growers and garden centers to use when promoting the AAS Winners. This winter, the AAS office will replace the signs at 40-plus trial gardens with new signs that incorporate the new logo and a freshened look. In January, AAS will launch a revamped website using the new look and logo. In 2012, the organization will begin replacing signage at the almost 200 AAS Display Gardens throughout North America.