While more consumers are asking for pollinator-friendly plants that fit patios, balconies and small landscapes, the right fit for many growers are compact plants that offer both bench efficiency and retail appeal. That’s where Butterfly Candy Buddleia® comes in.
This compact series features a uniform habit topping out at just 2 to 3 feet, making it ideal for high-density production and easy shipping. Its tidy form minimizes pruning, while its reblooming nature extends the sales window. Add drought tolerance and full-sun performance, and Butterfly Candy checks all the boxes for production and consumer success.
What elevates Butterfly Candy beyond the bench is the marketing engine behind it. As part of the Plant Development Services portfolio — which includes top-performing brands like Southern Living® Plant Collection, Sunset® Plant Collection, Encore® Azalea and BetterBoxwood® — the series benefits from national media coverage, influencer partnerships and retail-focused campaigns designed to build shopper awareness.
Since its debut, Butterfly Candy has earned features in major consumer outlets and has been highlighted by trusted garden influencers. Retailers report that the collection’s coordinated color-matching pots make an immediate impact on the sales floor, helping shoppers connect with both the color and the brand. These factors combine for impact — sales have doubled since the collection’s 2023 debut.
With two new colors on the way to growers in 2026, Butterfly Candy continues to build momentum as a must-have in the small-space and pollinator plant category.