2025 Native Plant Market Report

Navigate the Native Plant Market Report

A letter from the sponsor:

At Spring Meadow Nursery, we’ve always believed that great plants should offer more than just beauty — they should bring real, lasting value to everyone who grows, sells or lives alongside them. As the licensed grower for Proven Winners® ColorChoice® Shrubs, that philosophy drives every decision we make, from breeding and trialing to marketing and support. Continue reading

2025 Native Plant Market Report - Research: 

For our first Native Plants Market Report, we surveyed 281 readers about their native plant production. Most of our respondents were from the U.S. (95%), and states with most respondents were California, North Carolina, Ohio, Illinois, Florida, Pennsylvania, Tennessee and Texas. Nearly half of those surveyed are wholesale growers/propagators (40%), with 30% identifying as a retail garden center/nursery. Another 16% fell into the categories of landscape design/build or maintenance firm, municipality or public garden, botanical garden/arboretum and extension or university-affiliated program. Continue reading

Native, refined: A new era for native shrubs: 

The ecological importance of native plants is widely recognized. They support pollinators, thrive in local conditions, and play a vital role in preserving regional biodiversity. As public awareness of these benefits grows, so does demand — from homeowners seeking sustainable landscapes to municipalities and professionals designing for habitat value. Continue reading