Terra Nova Nurseries and Danziger announce North American licensing agreement

Terra Nova Nurseries and Danziger announce North American licensing agreement

The launch in North America became official March 23 during the 2019 California Spring Trials.

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Terra Nova Nurseries, Inc. and Danziger jointly announced they have signed a licensing agreement, granting Danziger rights to produce and sell cuttings from Terra Nova Nurseries’ stock.

Order fulfillment will come from the Terra Nova stock at Danziger’s Guatemala facility. The Terra Nova cutting assortment will be added to Danziger’s existing production and marketing programs, which are open to all broker companies in North America.

The partnership was developed because the breeders’ assortments have very little overlap in terms of genera. The collaboration will create a more diverse and comprehensive offering of annual and perennial varieties for customers. 

The new partnership was launched in Europe on Jan. 22, at IPM ESSEN 2019. The launch in North America became official March 23 during California Spring Trials (CAST) 2019. Customers can expect availability of cuttings as of week 40/2019. Availabilities will be visible through Danziger’s ordering system.

Perennial marketing for the program will be conducted under the ThinkPlant umbrella, of which both companies are active members.