Proven Winners expands garden center support team
Jessica DeGraaf (left) and Heather Poire (right).
Photos courtesy of Proven Winners

Proven Winners expands garden center support team

The brand finished 2021 strong with key personnel changes.

December 16, 2021

With independent garden centers being vitally important to Proven Winners, the brand is excited to announce some personnel changes that will offer independent garden centers more support than ever before. 

Jessica DeGraaf has been named Proven Winners' director of retail accounts. Since joining Proven Winners in 2015, DeGraaf has been the driving force behind their independent garden center program. In her new role, DeGraaf will use her vast experience to oversee and direct all aspects of Proven Winners’ interaction with independent garden centers while continuing to work directly with key accounts and continuing to develop new and innovative support programs.

Heather Poire is joining Proven Winners as a retail account manager in the Eastern U.S. and the Canadian Maritimes. Poire will lean on her past Proven Winners retail experience, as she worked for Proven Winners co-founder Pleasant View Gardens for over 10 years. More recently, Poire worked closely with independent garden centers supporting the Bailey Nurseries stable of brands for the past nine years. She joins the Proven Winners team with a wealth of knowledge and experience within both the grower and garden center channels and is passionate about building relationships and programs that support independent garden centers.