Prolific flower power

Supplement - Increasing Profits - Hydrangea

Van Wilgen’s Garden Center has been growing Endless Summer hydrangeas since the very beginning.

August 3, 2016

Courtesy of Bailey Nurseries, Inc.

Van Wilgen’s Garden Center has carried Endless Summer Collection hydrangeas by Bailey Nurseries since the launch of the collection’s first product, The Original, about 12 years ago.

“At the beginning, there was high demand,” says vice president Ryan Van Wilgen. “Through the years their popularity grew and customers pretty much only asked for [Endless Summer] instead of a lot of the old varieties we used to carry.”

Van Wilgen has three Garden Mart retail locations, but it also grows its own crops on two acres in North Branford, Conn. The growing operation is modern, using an assortment of parasitic wasps, nematodes, lady bugs and lacewings bugs to control populations of “bad” bugs that feast on their plants. Aside from the beneficial insects, Van Wilgen-grown trees and shrubs also receive a dose of Quantum Growth, a soil amendment that includes beneficial micro-organisms.

The company shifted its focus from wholesale to retail in the early 1990s because they sought to connect more directly to customers. “That’s where our passion lies,” he says.

Still, they are growers as well as retailers, and the quality of Endless Summer inspired them to carry the hydrangeas.

“Traditional hydrangeas would need to produce a stem, produce a bud, and then flower the next year, where the Endless Summer can produce a stem and a flower in the same season,” Van Wilgen says. “The flower power is much more prolific and more reliable.”

Van Wilgen also praises Endless Summer hydrangeas for their incredible resilience.

“They’re easy to maintain. They’re going to get a bloom whether you have a bad winter or a good winter,” Van Wilgen says. “With the Endless Summer, it’s really easy to say that no matter what, you’re going to get flowers.”

Van Wilgen also notes that the people behind Endless Summer at Bailey Nurseries are the utmost professionals.

“As far as manufacturers, they’ve been great,” he says. “We’ve approached them about going in as partners in a few projects, and they were very amicable and great to work with. We even hosted an event here last summer where they had Dr. Michael Dirr, the [hybridizer] of the Endless Summer line, do a talk and we drew 500 people in the middle of July on a rainy day. So, that speaks high praises indeed. We sold almost 300 hydrangeas that day alone.”

Van Wilgen adds that Endless Summer is the best-selling variety that he carries. “People in New England love the beautiful blue flower,” he says. “It reminds them of Martha’s Vineyard, Nantucket, and the shoreline, so people just love it.”

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