At Cultivate’21, Orora Visual introduced a new line of plant packaging made from recycled plastics. There are three options in the program. First, the EcoTag, which is made from 25-100% recycled plastics. Second, the ZipStick label display stake, which is made from 25-100% recycled plastics. And third is a 100% recycled black container that Orora Visual is offering as part of a partnership with Nursery Supplies.
The Mesquite, Texas-based marketing company is partnering with Nursery Supplies to feature their recycled pot offering. The typical black pot can be made out of 100% recycled content. Companies that want colored containers can be made from 70-85% recycled content.
The ZipStick is an Orora-patented design that securely locks into a pot. It elevates the tag so it can be easily seen. The zip tie loop allows for multiple tags and easy flipping from tag to tag or front to back of a tag. Orora Visual says the ZipStick is a good option for plants with hard-to-tag foliage.
The EcoTag comes in several different types and sizes. The Eco25 contains 25% post-consumer plastic and it has the same outdoor durability and UV resistance as traditional tag stocks. It is made with recycled milk jugs, plastic bottles, and is 100% recyclable by the consumer. It’s affordable too, only 10-15% more than traditional stocks.
Orora Visual has options for both post-consumer and post-industrial plastics going all the way up to 100% recycled plastics. For instance, the EcoP100 contains 100% post-industrial plastics. These tags are made with recycled industrial plastics and are 100% recyclable by consumers. They offer the same outdoor durability and UV resistance as traditional tag stocks. The post-industrial plastic option is the most affordable of the recyclable tags, as only 5-10% more than traditional stocks.