Regional Benchmarking Survey: Sales and Employment

See how your nursery stacks up to your peers.

The National Nursery Industry Survey is conducted every five years by the Green Industry Research Consortium of agricultural economists and horticulturists from 24 U.S. land-grant institutions. This 2003 data is the latest information available. Results for the 2008-2009 National Nursery Survey will be available in 2010.
“It will be interesting to see how the current economic distress has affected the competitive regional balance among firms in the U.S. nursery and greenhouse sector,” said Bridget Behe, horticulture professor at Michigan State University.

This analysis of national survey data for the U.S. nursery and greenhouse industry shows there are distinct regional differences in firm size and employment, the consortium noted.
Given the reduction over time in the number of states included in USDA nursery reports, this study provides useful insight into the nursery industry with regional comparisons.
“These findings on regional differences are important because they may help industry managers with strategic planning and marketing decisions that move them toward a competitive advantage. Nurseries can examine their business practices vis-à-vis competitors in other regions to help determine which methods work best and where opportunities exist for future growth or change,” Behe said.
The survey data were broken into eight geographic regions: Appalachian, Great Plains, Midwest, Mountain, Northeast, Pacific, South Central and Southeast. 


Data analyzed by: Alan W. Hodges, University of Florida, awhodges@ufl; Charles R. Hall, Texas A&M University,; Bridget K. Behe, Michigan State University,; Jennifer H. Dennis, Purdue University,; and Robin G. Brumfield, Rutgers University,

October 2009
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