On Aug. 10, EdenGrene (dba Bower & Branch), a sales and logistics network delivering out-of-the-box solutions for the horticulture industry along with NatureHills.com, Plant Sentry, Inc. and Home & Garden Fulfillment, Inc, announced their strategic partnership to expand the e-commerce sales of trees, shrubs, grasses and perennials — greatly expanding direct-to-consumer accessibility in all categories and large sizes.
EdenGrene/Bower & Branch first introduced accessibility to extra-large sized trees and shrubs online to consumers in 2017 and is currently serving 10 Growers within their network, delivering trees and plants that simply do not fit in a box. Trees from #15 gallon up to 5-6" caliper can be purchased online and delivered directly to consumer homes through both BowerandBranch.com and NatureHills.com.
Headquartered in Omaha, Nebraska, CEO of Nature Hills Nursery, Plant Sentry and Home & Garden Fulfillment, Jeff Dinslage announced, "We are excited to partner with EdenGrene who serves and empowers family growers across the country to engage in ecommerce in a beneficial model, far beyond outdated and simplistic buy and sell models. The EdenGrene model focuses directly on the financial health of its growers, returning not only greater volumes, but volume with greater margins."
Jeff continued, "The EdenGrene model together with Home & Garden Fulfillment, empowers other online retailers to effectively engage and sell live plant categories online. Consumers across the country will benefit from this dynamic partnership by having dramatically increased accessibility to larger sized trees and plants, as well as, traditional package shipping sizes in greater and greater selection and choices.”
Home & Garden Fulfillment, Inc. is investing over $1,000,000 in technology and capital into EdenGrene Inc.
Dinslage will serve on the board of EdenGrene Inc. joining industry growers who are currently guiding the expansion of EdenGrene Inc.
Bower & Branch is an online brand of large trees and shrubs. Bower & Branch is currently available online through NatureHills.com, GardenersSupply.com, BowerandBranch.com and will be introduced on CostcoNEXT.com this fall. Bower & Branch is the licensed provider of “Audubon Plants For Birds.” For more information, visit www.bowerandbranch.com and www.edengreneInc.com