Bailey Nurseries has announced Layci Gragnani will join the company’s brand marketing team as the brand & business development manager. Gragnani has over a decade of industry experience in public relations, sales, marketing and brand management, most recently at Star Roses and Plants.
As brand & business development manager, Gragnani will oversee the strategic direction and drive the supply chain for the introduction of proprietary genetics into Bailey’s consumer brands. Working with the product development, marketing and sales teams, Gragnani will drive brand awareness and sales through Bailey Nurseries and its brand licensees.
“Bailey Nurseries is well known in horticulture for their marketing and consumer product excellence, and I am beyond excited to be part of this team,” Gragnani says. “Their work has been instrumental in brand development for our industry, and I look forward to taking them to new and exciting levels!”
Gragnani begins in her role effective immediately and may be reached at Layci.Gragnani@baileynurseries.com