Endless Summer introduces Pop Star Hydrangea
Pop Star Hydrangea
Photo courtesy of Bailey Nurseries

Endless Summer introduces Pop Star Hydrangea

Bailey's new variety launches to trade in 2022 for Spring 2023 retail introduction.

Subscribe
January 10, 2022

Bailey Nurseries kicked off 2022 with Pop Star Hydrangea, the newest selection in the Endless Summer Hydrangeas collection, introduced by the company’s breeding arm, Bailey Innovations.

“We have very high standards for every variety in the Endless Summer collection,” says Layci Gragnani, Bailey's brand and business development manager. “Pop Star exceeds every one of them.”

Pop Star has gone through five years of robust testing and trials to ensure it meets the rigorous standards growers, retailers and consumers have come to expect from Endless Summer hydrangeas.

“Not only is Pop Star the most compact hydrangea we’ve developed, it’s also the strongest rebloomer we’ve ever trialed,” says David Roberts, Bailey Innovations’ general manager and head plant breeder. “Pop Star represents the new gold standard by which we will evaluate all future introductions.”

A true breeding breakthrough, Pop Star sets that new standard with four key characteristics:

  • Prolific rebloomer: In addition to the full coverage of early blooms, Pop Star is the quickest Hydrangea macrophylla in trial to rebloom, with new buds appearing just four weeks after a hard cutback to remove terminal buds.
  • Genetically compact: After years of trials across North America, Pop Star has maintained its small stature with short internodes that creates a tight, strong habit.
  • Easy to grow: The tight internodes and floriferous nature make Pop Star a fantastic production plant. With little to no PGRs needed and natural disease resistance, less touch points lead to a more profitable and easier plant to get retail ready. Additionally, the thick leaves add heat tolerance for production in warm climates and bud hardiness to protect Pop Star into Zone 4.
  • Versatile: Thanks to its compact size, flower power, and ease of use, Pop Star can be planted and make a big, colorful impact in any outdoor space, both in the garden or in a decorative container.

Pop Star is available to Endless Summer licensees in 2022 and will be available for industry-wide distribution and retail sales beginning Jan. 1, 2023.

For more information, RSVP here for the Pop Star Launch webinar from 10:30AM – 11:00AM CT on Wednesday, Jan. 26, 2022. This webinar will include breeding and trialing background, variety benefits and distribution and marketing plans presentations by Roberts and Gragnani.

You can also check out the Pop Star promotional video here