Cultivate'18 recap

Cultivate'18 recap

Here's what you missed at AmericanHort's marquee event.


COLUMBUS, Ohio -- The Cultivate'18 trade show may have opened on Sunday, but the Greater Columbus Convention Center was buzzing on Saturday, as many attendees took advantage of the optional tours and educational sessions offered. The Nursery and Landscape, Greenhouse Production and Garden Retail tours visited businesses near and far to the capital city. Watch this video for our recap of these tours.

AmericanHort also organizes more than 100 educational sessions and opportunities at Cultivate'18 each year for growers, retailers and more, and Saturday's talks covered topics from whitefly control to Millennial marketing. One key takeaway from the handful of sessions about reaching consumers was that today’s shoppers are looking for customization, experiences that make them feel special and expertise and knowledge, which are all things independent garden centers are uniquely positioned to offer. 

The keynote presentation from Scott Greenberg was a jolt of energy to start Cultivate’18 off right. Greenberg explained why some leaders get better results than others with the same tools and encouraged attendees to light a fire within their employees, rather than under them. See our video to hear more details about his advice.

Plenty of new products were on display, from new herbicide Fortress and bioinsecticide Spear-T to LED lighting to new varieties like the Brindabella line of roses from Suntory Flowers.

Greenhouse Management, Garden Center and Produce Grower columnist Leslie Halleck gave a presentation on how women can find their inner strength to succeed in the horticulture industry. Halleck addressed details about sexual harassment and the #MeToo movement, as well as other difficult situations women face, such as when managers often don’t take their ideas seriously. She then explained how women can “level up” in life by being direct, assertive and confident, as she has done. 

The show’s New Varieties Zone provides a spot for visitors to see the latest flowers and foliage. With 34 companies showing off their new selections, there’s no doubt someone will find the next big seller. Check out our video to learn more about the new plants displayed by All-America Selections. 

Sunday ended on a touching, heartfelt note, as Greenhouse Management and Nursery Management magazines honored recipients of the 2018 Horticultural Industries Leadership Awards. Family, friends and colleagues traveled to celebrate the achievements of the HILA recipients, who you can read more about in the July issues of each magazine. 

On Monday, the HortScholars gave presentations on carnivorous plants, endangered cacti, horticultural therapy, disease control, irrigation and under-the-radar houseplants. See this video with HortScholar Raymond Odeh for more. 

Dr. Charlie Hall, who needs no further introduction, spoke to attendees in educational sessions and in a keynote presentation about various economic factors, such as the housing market and consumer spending trends, affecting the horticulture industry. Check out highlights from his presentations in this video. 

AmericanHort's senior vice president Craig Regelbrugge also spoke on the current political factors impacting horticulture. Watch a recap of his talk here.

The 2018 Retailers' Choice Award recognized 12 companies for their standout products, as chosen by independent garden center retailers. Winning products included innovative breeding solutions, inventive containers and decor, and whimsical giftware. Get to know the winners in this video. 

Whether it was a growing-centric or retail-focused educational session, many of the presenters used new scientific developments to propose innovative solutions to existing problems. For example, attendees sat in on sessions where they learned how light scientists are looking into night-interruption lighting for plant disease prevention; how retail consultants are using science-driven techniques to develop more effective merchandising to increase consumer appeal; and how growers and researchers are combating common young plant production problems.

Stay tuned for more coverage from Cultivate'18 in upcoming issues of our magazines.