Bailey Nurseries updates logo, brand identity

Bailey Nurseries updates logo, brand identity

The Minnesota-based nursery also plans to launch a new website that will improve the customer experience.

Industry News Marketing

St. Paul, Minn. (June 5, 2018) – Bailey Nurseries is updating its corporate identity to a more modernized brand
position: Bailey.

The Growing What’s Next theme will be carried across all Bailey-brand business units. Bailey will offer customers easier access to ordering, improved marketing resources, information on advanced growing practices, and a window to its plant development and breeding work at Bailey Innovations.

“As our brand has grown, we have seen a greater need to better communicate and provide more targeted support to each of our varied customer segments,” said Marketing and Communications Manager Alec Charais. “After considerable feedback from employees and the industry, we are launching a new website this fall that improves the way customers can interact with our company so their experience with Bailey is as seamless and robust online as it is in person.”

“The ultimate goal of Bailey is to support our customers so that they can be successful,” said Bailey Owner and President Terri McEnaney. “Growing What’s Next means raising the bar for all of us. It means nurturing strong businesses, growing future leaders and working together to elevate our industry as a whole.”

Bailey Nurseries, a 113-year old company on the fifth generation of family leadership, remains in the forefront of the industry as a wholesale grower of trees and shrubs, and also by breeding, developing and marketing new plants. Bailey was one of the first to launch consumer brands such as Endless Summer Hydrangeas, First Editions Plants and Easy Elegance Roses. Bailey plants are sold worldwide.