ST. PAUL, MN – Bailey has promoted David Klinger to strategic accounts manager effective March 1. In his new role, Klinger will oversee Bailey’s relationships with mass merchants and select regional chain stores. He joined Bailey in 2015 as a strategic accounts representative after many years of experience within and outside the horticulture industry.
“David has an immense amount of expertise with this market channel that will be a great asset to our customers,” says Bailey sales and marketing director Marc McCormack. “He has a deep knowledge of our catalog and consumer brands, and has great skill in analytics, which is especially useful with our Strategic Accounts.”
Prior to joining Bailey, Klinger worked in corporate strategic services at a major corporation outside the horticulture industry. As the trend toward retail account sales volume becomes more prevalent, capturing brand opportunity with that analytical support is incredibly important.
“I am excited to take on this new role within the Strategic Accounts team at Bailey,” Klinger said. “The growth opportunities in supporting these customers are significant. I look forward to providing this channel with quick-turn product their customers love, as well as the supplementary support tools to be successful. This new organization of our department will also allow for a sharing of best practices between several key accounts and provide a strong, impactful experience for all.”
Klinger is based in Bailey’s Minnesota office where he will lead the strategic accounts team.